What Can You Learn From a Social Media Audit?

What is a social media audit you ask? Literally the analysis of a company’s use of their website and all of their social media platforms. The audit is to see if the company is effectively using their social and to highlight some opportunities for improvement.

I compared The Small Batch Café and Eatery to Juniper Café. After looking at both of the café’s websites and social media platforms, I have noticed that there is a common theme. Both businesses share content that relates to their local community, and other businesses.

 

 

While The Small Batch creates and curates content about healthy eating, and local artists, Juniper Café creates and curates content about local farmers, or the food supply chain and about their participating in local events. Both cafés prominently showcased their relationships with local media and publications, often after the café or an employee has been featured. Both Cafés have room for improvement. Specifically, The Small Batch either needs to consistently create and curate relevant content specific to twitter or decide to stop using the platform if the audience is better reached through Facebook and Instagram.

Juniper Café has a solid brand positioning and strives to create and curate content that is relevant to the consumer as well as engaging with their audience by repurposing consumer generated content. However, the brands focus seems to be more on content marketing than promotional, and does not create a strong call to action.

So what can you learn from a social media audit?

 

You can learn about a company’s successes through social media and the opportunities they can take to become a more organized, and efficient with their marketing efforts. Comparing your business to your competitor allows you to objectively view your company in contrast what someone else has done, seeing how they have thrived.

So Its Been A While…

So its been a while since I last blogged. I started this blog as a school assignment and have often thought about picking up this blog again. I thoroughly enjoyed blog writing in spite of restrictions imposed on blogs that I was graded on.  As the time has gone on, I would regularly see something I would like to blog about (the current U.S. president gives me a lot of material), but say that I would get to blogging later. Well then a week would go by, and then the guilt would set in. I would feel so guilty that I had let it go so long, and then see something else I should be blogging about. The vicious cycle of guilt and regret would be a constant and I left this blog untouched.

So why now rekindle my blog you may ask? Well a lot has happened. I actually was nominated for a creative writing award at the 2016 Greg Awards for writing this blog! I have now entered my third year of Advertising and Marketing Communications Management at St. Lawrence College. During my time at SLC I have acted as a Peer Tutor, I volunteered as a student ambassador and as the FUSE Mentorship Program Coordinator, while maintaining Dean’s List status. In 2016, My team won 2nd Place Best Overall Ad Campaign and in 2017, at the Greg Awards in my team took home the prize for Overall Best Direct Marketing Campaign.

While I may be rusty wring this blog, recently through my summer employment as the Marketing Assistant for Kingston Association of Museums, Art Galleries and Historic Sites I have been able to curate and create blog content for the organization. So yes the class I took on creating this blog was actually useful in a real life work setting!

So here it is. My promise is to write the no-holds-barred, honest, and authentic blog that is true to my thoughts on marketing and current events. I hope you enjoy and come along for the ride!