DIRECT MARKETING CAMPAIGN
Improbable Escapes provides players with an immersive group activity that tests their minds and builds teamwork. This campaign was developed to encourage Improbable Escapes customers who have played a escape room to return to the main location and to also capture more individuals from two other segments; college and university students and tourists. Given the diverse segments, our team developed two offers as solutions to the current problem. The first offer was a an escape room league and the second offer was a promotional discount given in the form of a postcard given to tourists at a pop-up location. Leagues are a collaborative, inclusive, and competitive way to attract students to play repeat games.
E-COMMERCE WEBSITE
The Purpose of this project was to develop an e-commerce website for a brand new company. The company Catitude is an online pet supply subscription service. The goal was to promote the brand as a company that celebrates the unique personalities that cats have. The tone of the content created was humorous with a sarcastic undertone. The solution was to offer several purchasing options and incorporating a community page with testimonials, a blog and infographics.
Kirsten Walt 