As I have previously blogged about the Steer It Up campaign I thought I would examine if the campaign is effective. For those of you who don’t know Steer It Up is a crowdfunding campaign to raise money for the purchase of a new van created by the Partners in Mission Foodbank with support from Spark Production House and Enactus at St. Lawrence College.
Why the New Van?
The current van is ten years old and a lot of money is spent on maintenance, repairs and fuel. The If the fundraising goal of $50,000 is raised the van will be named the CareVan. The CareVan will provide more space for pickups and improve fuel economy while maintaining lower repair costs.
Why Crowdfunding?
When asking yourself if this campaign is effective, ask if the method of funding is effective.
Crowdfunding is a way to get many people to donate to contribute to a larger cause. It creates a sense of community within the contributors, and support to the cause. Crowdfunding this cause is effective because people are more likely to donate if they receive perks for their contributions.
The Use of Partnerships
Supporting partners Enactus and Spark Production House are groups associated with St. Lawrence College. There are 7,000 students at St. Lawrence College. By having these connections to the college the campaign is viewed by a large number of students and faculty. These students and faculty not only donate themselves but they share this information with their connections.
What you Get When you Donate
As crowdfunding rewards vary given the amount donated you can choose how much to donate based on the reward given. Some of these rewards include:
Your name on the side of the van- A digital badge to post on social media
- A printed copy of Recipes for an Empty Wallet
- An electronic copy of Recipes for an Empty Wallet
- Your logo on the van
- Shout outs on social media
- Facebook and Twitter sponsored posts
- One shift riding in the van
The verdict
Crowdfunding for the Steer It Up campaign is effective
In just two weeks the campaign has raised over $25,000. Thats half of the $50,000 goal. St Lawrence College in itself is a community but it is also part of the larger community of Kingston. The partnership between Enactus, Partners in Mission Foodbank and Spark Production House allows students to become active in their community while supporting a worthy cause. Partners in Mission Foodbank provides an important service to Kingston and the surrounding area. An area that we live in and interact with on a daily basis. By donating small amounts contributing to a larger cause, crowdfunding gives you the sense of community. Therefore Crowdfunding the Steer It Up campaign resonates with the audience of the Kingston area community.
So check out this campaign video created by Spark Production House
Crowdfunding campaigns are famous for its perks, and this one is no different. The FoodBank prides itself on being a nimble not for profit and having little overhead. Therefore our Perks follow what we believe in.
Kirsten Walt 